SEO | SEM

SEO & SEM

SEO = Search engine optimization

Why do I need this?

Search engine optimization is when certain aspects of your site are intentionally altered to gain better search engine results creating higher traffic to your site. SEO includes graphic and image naming, link densities (having plenty of links within your site, and incoming links to your site but not going out), key words and phrases on the pages, within the page titles and within the meta tags and keywords (at the top of your Web Site page HTML areas). It also includes technology considerations such as the hosting environment (fast stable and preferably on a static IP), Blog integration, RSS feeds, video feeds and the overall "sticky-ness" of your site which is a way of referring to everything mentioned above being properly used at once. This is not an exhaustive list but is a baseline for search engine optimization efforts.

SEO Continued...
Multiple service options available.
We offer several levels of search engine optimization for our clients. From a basic SEO that mainly focuses on the primary "big picture" items involved with SEO to more in-depth analysis and strategic optimization. By offering variety in the service levels, we can accommodate a wider range of needs.

Example: A 10 page site with 4 primary products and a low competitive demand for given key words on the Web Site would need something very different than a Global company with demographic and geographic opportunities in 5 countries.

But regardless of your situation, you are guaranteed a free analysis that will include several primary reports, such as:

1. Your total Web Site score
2. Key Word density
3. Internal and external links
4. Search engine rankings for all of your main keywords

With the above information in hand, we will consult you to discover more of the marketing and business model and your specific online goals. Then we will be able to make a recommendation for an SEO service level.

Why consider BroadbandPC for your SEO & SEM?

With over 15 years in computer science, our roots are deep and our experience is extensive. While our core business focuses are Internet marketing and development, our real world experience as a marketing and consulting firm has provided us with critical business exposures in many industries and countries.

This International culture and forward thinking provides us with a Global mindset that will benefit you directly as our client. We pride ourselves in helping you make smart, strategic decisions. And smart decisions mean ethical decisions. One is not sustainable without the other. We appreciate the opportunity to be of technical service to our clients and our recommendations are made with your long term success and the success of our relationship in mind.

SEM = Search engine management
Why do I need this?

Search Engine Management is the second part of your search engine success story. First, your site needs to be optimized for search engines, and then it needs to be maintained to continually provide high rankings and traffic to your site. We manage your site results by installing software (widely known as analytics) onto every page of your Web Site and monitoring the results closely and reporting the results (generally once a month) to you with recommendations for improvements that are needed.

By continually monitoring your site to modify, add, or delete specific keywords or copy, you are maximizing your opportunity for success with the search engines.

Also included in the Search engine management service is “pay per click management”. This is where you specify a budgeted amount to promote your Web Site with paid results from search engines.

We will work directly with the search engines and manage your PPC (pay per click) account as part of our SEM service. We also combine the results of your expenses into the monthly reporting so that you can see the impact of the campaign directly against your Web Site results.

Over 80% of new Web Site visitors will find you through a search engine. SEM is a fundamental component of your online success.

We realize that there are many companies performing SEO & SEM and we strive to be a leader in this critical area of focus. Get your free analysis from us here

Want to read more about SEO? Check out our latest articles on SEO & SEM here